Assuming a typical development lifecycle involves the four steps of having an idea, building it, launching it, and learning from users about it, above is how I generally organize the world of user research. This post is about metrics.

Knebworth Park, North of London, England, 1986. The very last Queen concert. 120,000 tickets sold. It’s a kind of magic.

Yikes

Start measuring the experience. Now.

Tomer Sharon

Head of User Research & Metrics at Goldman Sachs, Author of Validating Product Ideas and It's Our Research, Ex-Google, Ex-WeWork, WWE fanboy. 2∞&→

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