A plan for measuring happiness

In 2012 I published my first book, It’s Our Research, and swore I would never do that again. In 2016 I did it again and published my second book, Validating Product Ideas, and swore I would never do that again.

Throughout the years I asked myself why am I doing it. After all, I don’t really enjoy writing and I truly consider publishing books as the hardest work I have ever done.

A book is one of the most if not the most solid ways to organize a piece of content. It’s a huge personal achievement and I don’t see books go anywhere anytime soon. That said, I do have content I wish to share, and I am passionate about changing people’s behavior and making things better for them. I am searching for a different channel and I am launching an experiment as a part of this path toward finding a way to share content and create energy to act on it.

Questions I am interested in

  1. What if it was small pieces of rich content delivered daily to your phone?
  2. What if consuming it would take 5 minutes every day?
  3. How might this work?
  4. Would people finish “reading” it?
  5. Would they be satisfied, engaged, retained?
  6. Would it change their behavior?

These are all questions I set to myself as ones I’d like to answer with the experiment I am launching. Here are the details.

Measuring user happiness

My experiment and you

I have big plans for this thing if this experiment works out yet every big plan starts with a small step. Please join me!

More details and registration

Head of User Research & Metrics at Goldman Sachs, Author of Validating Product Ideas and It's Our Research, Ex-Google, Ex-WeWork, WWE fanboy. 2∞&→

Head of User Research & Metrics at Goldman Sachs, Author of Validating Product Ideas and It's Our Research, Ex-Google, Ex-WeWork, WWE fanboy. 2∞&→