Key Experience Indicators: How to decide what to measure?

When you measure smaller parts of the experience (only important ones, not everything), you get an indication of what specifically works well and what doesn’t. You can then dive deeper into the problem areas to understand why.

Chef Antonella opened her new restaurant six months ago. Everything has been going really well, it seemed. Revenue is up and to the right, tables are reserved in advance, and the restaurant is full and lively every single night. Business metrics show a very positive picture.

Chef Antonella also measures two key experience indicators she cares about. These paint a